14 Ways To Make Your Blog Get Real Attention
Free, user-friendly blogging software has turned the Web into a virtual soapbox. But for everyone from lone individuals to small business owners to chief executives, writing a successful blog is about getting the word out there and actually being seen by people–and that means serving readers, not bombarding them with marketing material. The most significant way to develop a loyal online following is by creating useful content that readers will consume and share. “Blogging, at its core, is about offering something of value to your audience,” says Dharmesh Shah, co-founder and chief technology officer of the inbound marketing software company HubSpot, and the author of Inbound Marketing: Get Found Using Google, Social Media, and Blogs. “Whether it’s a great story or useful insight to help your audience solve a common challenge, your aim should be to create content that people want to [read] and share. Far too many people associate blogging with self-promotion, but t...